PAW Patrol BLM Controversy refers to the online debate surrounding the children’s TV show PAW Patrol, which depicts a crew of animated search and rescue dogs that protect the fictional community of Adventure Bay. Amid the 2020 George Floyd protests and the Black Lives Matter movement, the official PAW Patrol account posted on social media supporting protestors, which sparked backlash among many online who claimed the show perpetuated the good-cop archetype and should be canceled, especially regarding the police dog named “Chase.” This resulted in a wave of support for the show from supporters who began using “I Stand With Chase” to resist the “cancel culture” surrounding the show.
On June 2nd, 2020, coinciding with the George Floyd protests, the official Twitter account for PAW Patrol tweeted that the show would “be muting our content until June 7th to give access for Black voices to be heard so we can continue to listen and further our learning.” The tweet (seen below) received over 1,900 likes, 1,300 retweets and 1,700 replies, many of which criticized the show’s various concepts or characters.
On June 2nd, 2020, users online replied to the tweet with a mixture of support or criticism (serious or jokingly), particularly surrounding the character “Chase,” who’s depicted as a police dog. One such example was tweeted by Twitter user bathwaterbad who said, “you’ve already brainwashed a bunch of kids into thinking law enforcement is a noble and just profession. better to scrap production forever if you want to make lasting change,” receiving over 375 likes. Twitter user ksworldtraveler supported the message and stated, “So sad. We should support police. I will never tell my child police are bad. We should be supporting ALL. God doesn’t discriminate why should we? We are 1 race the Human Race. Don’t teach hate!”
Other terms, such as “cancel Chase” or claiming that the dogs were “class traitors,” also appeared in the replies. On June 2nd, 2020, Twitter user WINDuckyQuaCKer tweeted an image below the post (shown below), receiving over 1,600 likes and 292 retweets.
In the following days, after backlash over the alleged attempts to cancel PAW Patrol circulated online, many began pointing out that the movement was intended as a joke, seen in a post from Twitter user Too_ManyCats on June 13th, 2020. The tweet (seen below) stated, “When are all the people complaining about “liberals” canceling Chase from Paw Patrol gonna realize it was a joke created by Gen Z and that the media took it out of proportion? Cause I SWEAR cancelling Chase Paw Patrol is the funniest thing rn,” and received over 3,500 likes and 436 retweets.
On June 12th, 2020, Redditor DuncanRyder posted a meme to the r/altdogelore subreddit (shown below) under the caption, “Oh god this is it. The protesters are coming for Paw Patrol. This is the end of racism and police brutality.” The meme, which also linked the NYT article, received over 884 upvotes.