I Put A Face On Wow is a series of TikTok videos featuring audio from Soundcloud rapper Lil Darkie’s 2019 song “HaHa.” The videos, which became popular in early June 2020, typically feature cosplay or makeup transformations revealed to the lyric “wow” in the song.
On October 7th, 2019, Lil Darkie released the track “HaHa” on SoundCloud.On June 3rd, TikToker @buncharoses uploaded the first iteration of the trend and gained over 371,600 likes in eight days (shown below).
On June 6th, 2020, TikToker @xowiejones uploaded a popular Put a Face on Wow video that received over 5.7 million likes in five days (shown below, left). On June 8th, TikToker @actually.vector made a Vector variation that garnered over 3.9 million likes in three days (shown below, center). On June 10th, TikToker @rio.tew uploaded another transformation that accumulated over 3.8 million likes in a day (shown below, right). StayHipp published an article on the trend.