The 2020 Goya Boycott refers to the public backlash to the CEO of Goya Foods publicly praising United States President Donald Trump. Critics of Donald Trump reacted negatively to the statements made by CEO Robert Unanue because of Trump’s previous remarks about and policies that they say adversely affect Mexicans and Mexican Americans.
On July 9th, 2020, Robert Unaue spoke a Rose Garden event at the White House with President Trump, where he praised the President. He said, “We’re all truly blessed… to have a leader like President Trump, who is a builder.”
That day, the Hill tweeted video of the comments. The post received more than 2 million views, 15,000 likes and 9,000 retweets in less than 24 hours (shown below).
Goya Foods CEO Robert Unanue: “We’re all truly blessed… to have a leader like President Trump who is a builder.” pic.twitter.com/2VdG4qAnpK
— The Hill (@thehill) July 9, 2020
Many online reacted negatively to the comments, with some prominent public people making comments and encouraging people to boycott Goya and avoid their products, explicitly and implicitly.
Congressperson Alexandria Ocasio-Cortez tweeted, “Oh look, it’s the sound of me Googling ‘how to make your own Adobo.'” The tweet received more than 154,000 likes and 29,000 retweets in less than 24 hours (shown below, left).
Throughout the day, several hashtags about a boycott of Goya foods, Including #Goyaway and #GOYABOYCOTT, trended on Twitter (examples below, center and right).
Unanue’s Response to Backlash
Appearing on the Fox News morning talk show Fox & Friends Robert Unanue refused to apologize for his comments. He said:
I’m not apologizing for saying — and especially when you’re called by the president of the United States — you’re gonna say, ‘no I’m sorry I’m busy no thank you? I didn’t say that to the Obamas and I didn’t say that to President Trump
Virtually all media outlets covered the response to the comments, including CNN, New York Times, CBS, The Washingon Post, Yahoo and more.