Twitch has had a terrible week in terms of releasing ads meant to show support to marginalized groups.
On Sunday, Twitch released and swiftly deleted an ad attempting to celebrate LGBTQ+ pride which featured the line “When the G in LGBTQIA+ also stands for ‘gamer.'”
I don’t in any way shape or form want to take away from the amazing humans in this video, the clips are wonderful.
But can we remove this part? 🥺 pic.twitter.com/NVDVxeatcM
— Spofie🏳️🌈 (@spofiee) July 5, 2020
Twitch put out a video on pride and this was one of the tag lines. People are already confused about what each letter means.
It was deleted pic.twitter.com/1H7FwE8F7G
— iamBrandon (@iamBrandonTV) July 5, 2020
The video was swiftly met with criticism from those who felt the message was insensitive to members of the LGBTQ+ community. In response, Twitch removed the video and reuploaded an edited version without the offending portion.
— Twitch (@Twitch) July 5, 2020
The story was mostly a non-issue until it was picked up by PinkNews on Wednesday. However, users hardly had time to joke about the line before Twitch released another ad, this time in support of Black Lives Matter, that had hardly any actual black people in it.
This created a much bigger splash of ire as creators from across the platform seemed shocked at how badly Twitch appeared to miss the point of the movement.
Twitch’s idea of supporting black lives and highlighting black streamers is to make a video with lots of white people https://t.co/R6oSfue1nX
— Rod Breslau (@Slasher) July 9, 2020
I’ma be deadass.
We ALL have raised funds… but yay white people doing it? 🤔 https://t.co/Tu3eE7C6Y6
— CRITICAL BARD. ✊🏾🎶 (@CriticalBard) July 9, 2020
This is aggravating.
You can’t say ‘support black lives’ then put two black people in there, and purposely overshadow them with white creators that (are obviously) going to bring in millions.
Let me explain real fast. https://t.co/3xp7o4O33V
— Aunt PT, 33 & BLACK YEAR ROUND 🏳️🌈 (@pleasantlytwstd) July 9, 2020
Twitch posted an apology for the video, saying “Our goal was to demonstrate the importance of allyship – a message we didn’t make clear.”
We hear you. Our goal was to demonstrate the importance of allyship – a message we didn’t make clear. Only by working together can we create a positive change.
— Twitch (@Twitch) July 9, 2020