Twitter Users Use The Vogue Challenge To Comment On Vogue’s Lack Of Diverse Models

About

Vogue Challenge refers to the viral trend of creating Vogue Magazine cover edits. Though magazine cover edits have been around for decades, in June 2020, following the George Floyd Protests, many Twitter users and TikTokers began editing themselves into Vogue covers to raise awareness of the lack of diverse models featured in Vogue.

Origin

On April 20th, 2020, TikToker @primomatthew uploaded one of the earliest TikTok Vogue cover edits and gained 130 likes in two months (shown below).

On June 2nd, Twitter user @capricornbbyy1 edited herself into a Vogue cover using the hashtags #BLM and #BlackLivesMatter (shown below). The post garnered over 460 likes in 11 days.
SALMΛ@ @capricornbbyy1 Click for a suprise, edit by me #BlackLivesMatter #BLM VOGUE Salma Noor Being black is not a crime 7:49 AM - Jun 2, 2020 - Twitter for iPhone Anna Wintour Text Font Poster

Spread

On June 8th, 2020, following the popularity in #VogueChallenge on Twitter, Twitter user @capricornbbyy1 claimed to have inspired the challenge in a post saying, “I created the vogue challenge a week ago and didn’t get credit so here is a new one🤷🏿‍♀️ #VogueChallenge” (shown below, left). The tweet accumulated over 39,200 likes and 11,600 retweets in five days. Many Twitter users commented on the post saying that she didn’t create the trend and that it was a trend earlier on TikTok (but didn’t relate to the BLM movement).On June 10th, Twitter user @Ohwaawaa posted a series of Essence magazine cover edits with the caption, “Switched it up and did one with a Black owned magazine company. I’ve always wanted to be on the cover of Essence before any Vogue cover. #EssenceChallenge” (shown below, right). The tweet gained over 7,000 likes and 2,600 retweets in three days. According to AP News, Anna Wintour of Vogue magazine apologized in an email the racially related mistakes she made at Vogue.

SALMA @capricornbbyy1 I created the vogue challenge a week ago and didn't get credit so here is a new one #VogueChallenge VOGNE 7:45 PM · Jun 8, 2020 · Twitter for iPhone Face Magazine Eyebrow Forehead Skin Cheek Album cover IsYourMelaninOnFleek @Ohwaawaa Switched it up and did one with a Black owned magazine company. I've always wanted to be on the cover of Essence before any Vogue cover. #EssenceChallenge ESSENCE ESSENCE 5:59 PM Jun 10, 2020 from Brooklyn, NY · Twitter for iPhone Face Facial expression Skin Text Nose Head Product Eyebrow Font Human
That same day, TikToker @itssalmanoor continued to defend her claim of starting the Vogue Challenge in a video that garnered over 74,000 likes in three days (shown below, left). TikToker @chrisellelim uploaded a Vogue Challenge video and received over 438,500 likes in three days (shown below, right).
On June 10th, Twitter user @Zolwia tweeted about the challenge saying that “This hashtag is supposed to uplift those voices. I kno a lot of you didn’t mean to cause harm It’s important that we understand the origin of hashtags so we don’t accidentally co-opt another space” (shown below, left). The tweet received over 1,900 likes and 510 retweets in thee days. The next day, drag queen and Twitter user @SheaCoulee tweeted a #voguechallenge photo and accumulated over 49,100 likes and 6,400 retweets in two days (shown below, right). StayHipp published an article on the trend.

Charlot Kristensen @Zolwia - Jun 10 Hey everyone please don't treat the #VogueChallenge as an art challenge. It was started because vogue don't hire enough black models and photographers. This hashtag is supposed to uplift those voices. I kno a lot of you didn't mean to cause harm Charlot Kristensen @Zolwia It's important that we understand the origin of hashtags so we don't accidentally co-opt another space. Right now a lot of the art being posted is sadly glorifying Vogue when we should be critical of them right now. 4:45 PM · Jun 10, 2020 · Twitter for iPad Text Font Line Shea Couleé @SheaCoulee Since we're doing the Vogue challenge: VOGUE 1:32 PM · Jun 11, 2020 · Twitter for iPhone RuPaul's Drag Race Clothing Pattern Fashion Fur Design

Various Examples


VOGUE Black Lives Matter I AM A STYLE ICON PERCULIAR MEDIA STUDIOZ Magazine Beauty Fashion Album cover THEBOGUE L You shine fo When you have true faith, the power of faith will become a reality Atsuko Maeda Magazine Beauty Publication Book cover @chuuzus Guys Let's get that ESSENCE challenge up and running! since the owner of Vogue isn't hiring black people! #EssenceChallenge ES ICE ESSENCE THE HAIR ISSUE TRACEE ELLIS ROSS THE OUEEN OF NATURAL CHIC MAUTY. TEXTUA SELF-LOVE PANTHE Chadırick Boseman AND THE CAST TAKE US WOM ENJONY OL BLACK 6:25 PM - Jun 10, 2020 - Twitter for iPhone Hair Text Skin Beauty Hairstyle Human Font Fufu @TheKingFufu how about vogue . but we shoot it in my moms basement #voguechallenge QUF VOGUE Madalyn Roseberry and 2 others 2:29 PM · Jun 12, 2020 · Twitter for iPad Text Font Kabutha Kago @muthamakey Dear #VogueChallenge, I hope this Finds you well. With Love, Kenya. VOGUE 5:31 AM - Jun 11, 2020 · Twitter for Android You are the mason! CAORE Lip

Search Interest

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External References

Source – Know Your Meme News


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